To some, this headline may be a “no duh” moment. But, just the other day I heard someone say it. After the stunned feeling wore off, my thought was “Whoa! Maybe, it’s time we back up and cover some ground.” Additionally, I still see instances every day of companies that haven’t caught on yet. Everyday, [...]
Summary: Your website has just experienced a significant upgrade and you hope it will benefit existing customers. Why not celebrate the occasion with a press release?
Benefits of a Press Release in Marketing
Picture this. Your website has just experienced a significant upgrade and you hope it will benefit existing customers. Why not celebrate the occasion with [...]
Press releases are an easy-to-use tool to attract media attention for your business and changes or events you are having. They should not be considered advertising and they should be used sparingly and appropriately. You want to attract reporters from local or national media and sending out advertisement style press releases won’t work. They have [...]
Press releases offer you a valuable way to get quality advertising for your business that is free in most instances. It will also show your company in a great light which encourages consumers to buy from you. However, press releases generally have to be created by you and then distributed to the different entities that [...]
This article will give business owners ideas for publicity. Publicity is the forgotten part of marketing for most business owner. There are action items, easy steps people can take right now to create more publicity.
Lie #1 – I don’t need to do any publicity for my business
This lie is dangerous because it shortchanges your advertising [...]
Most organizations know they should authorize only one individual to handle media encounters during routine situations and especially when emergencies strike.
This designated spokesperson — your media relations “quarterback” — can best:
* Consult with other members of your company to determine the best answer to provide in response to media inquiries;
* Make sure your company responds [...]
If you own or work in management capacity for a company then PR or is something that you should be giving close consideration to. This is because no matter what type of business a company is in big or small, there’s always at least one area, usually more where it can benefit from a public [...]
Love it or hate it, speech writing is often one of a public relations practitioner’s most challenging responsibilities. Recently a friend of mine, a talented PR guy in his mid-twenties, was griping about the difficulties of speech writing: not enough access to the executives he writes for, flow-killing changes the lawyers want made, tight deadlines, [...]
Successful product launches are key to a company’s success. For a start-up company, the success of the launch may well determine whether the company survives.
And yet in nearly 30 years of advising companies, from start ups to Fortune 500s, I’ve identified 5 common mistakes that can sink a launch. Here they are the five:
1. Assume [...]
What do you do when a client has angered a large segment of your “customers?” How do you defuse their hostility and get them on your side?
That was the situation a friend of mine encountered many years ago. His client? The President of the United States. The “customers?” The voters, especially college students.
In March 1975, [...]