Social networking platforms like Facebook and Twitter have become powerful vehicles for businesses to promote themselves. In addition to standard marketing efforts using social media, some companies also reach out in innovative ways, actively resolving customer complaints posted on Twitter. Their actions help their bottom lines by proving to a global audience that they place [...]
This article outlines why a business should pursue publicity in their local newspapers and strategies for getting into the local paper.
Most people are talking about how newspapers are dead. For a few months in early 2009, it seemed like newspapers were closing every week. Some had hundreds of employees. Others had been in business for [...]
Social or new media has become an integral part of public relations.
Suddenly your executives have gone from resistant to all embracing of new media. You’ve even seen them tweeting from their iPhones during meetings.
But has their enthusiasm (or at least curiosity) aided your public relations objectives?
In talking with social media experts (not self-proclaimed experts but [...]
Radio interviews are a great way to reach listeners with your messages. But many guests miss their opportunity to connect because they fail to follow these 3 critical rules.
1. It’s all about energy!
Speaking on the radio (or almost anywhere else for that matter) is all about energy. Your energy will translate to the listening audience [...]
This article is for people who want do publicity and have had no training. Lack of training causes the big mistakes when doing PR. Ever had a change for some free publicity and blew it because you were not ready? Now is the time to get ready. You do not get ready for publicity when [...]
One of my esteemed associates suggested that I focus on what a client brief should include, given that I profess a robust brief to be the foundation to building solid PR programs and to recruiting the right agency talent.
My thoughts may not be all-encompassing, and I recognize that a degree of tailoring is always necessary. [...]
It’s summertime and for many companies that can mean a slump in business! That means there is no better time than now to increase your public relations efforts… free press seems like a much better option than ramping up the advertising dollars.
There are actually many ways to promote your company’s products, services, and events that [...]
For the longest time, large offline corporations of a certain ilk have used lawsuits and the threat of them to silence their critics. Even when in the right, most individuals don’t have the financial wherewithal to mount a legal defense against a battery of hard-nosed lawyers protecting corporate sharks from exposure. Not many would disagree [...]
One proven method is finding someone who knows how to captivate the public’s attention; someone who has tried and proven techniques in marketing individuals or businesses. And that someone is a professional advertising or public relations agency.
Hiring an ad or PR agent can take you and whatever it is that you are promoting to levels [...]
Public relations, or PR as it is abbreviated, is known to businesses as the core and fundamental reason their marketing campaigns are successful. Without some sort of PR they might struggle to get their brand out there, and it is for this reason that PR is so widely valued by professionals. If you train in [...]