Facebook and other social platforms are meant to be a place to connect with family, friends, colleagues, classmates and PROSPECTIVE CLIENTS. For that reason, you’ve got to be sure to create a profile that will showcase your business brand too!

Here are 3 ways to create a powerful brand on Facebook:

1. First things first — Create the Perfect Profile

In other words, tell people who you are and what you do in your profile area. In my profile, I have a link to my blog. I tell them my expertise and I give them a blurb about what I do. You should do the same. I’ve seen plenty of business professionals without the basics of their business in their profile.

You can still socialize with family and friends but DON’T be SHY about using your Facebook profile to beef up your brand for stronger business connections. Believe it or not, Facebook is a business friendly place.

2. Communicate Your Brand by Creating Conversations

Showcasing your brand takes more than setting up your profile. You’ve got to create conversations. Creating conversations is the most natural way to communicate your brand. You can use videos, blog posts and photos to create conversations. You can add value by joining the many other conversations. You can also create links and share information that might be of interest to other people. With Facebook, you have options.

The branding tip here is to create conversations that are relative to your brand. For instance, if you own a business but you never provide interesting content that’s relative to your industry, how will people connect you with your work?

3. Pioneer Your Brand By Starting a Group

Starting a group in your niche can propel your brand immediately. This is a great way to connect with people who are already interested in your topic(talk about an instant audience). Facebook is an awesome tool. Use it wisely to establish your social media footprint and a powerful brand.

Stay in The Loop and Get The Scoop:

I’d like to invite you to visit http://www.coachingwithapril.com for more leading edge tips and tools for building your consulting business.

Gain your access to the technology, tools and rules of on-line and off-line marketing!

April Gregory, CPMC–Personal Branding & Personal Effectiveness Expert, Creator of Spirit-Rich coaching. Helping you build Spirit-RICH success in business, life and relationships for accelerated growth with grace and ease.

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