Learn proven ways to keep your customers happy and coming back to your spa. It is imperative to have certain tactics in order to help you maintain the customer database you have worked so hard to establish.

One of the best things you can do is spend time and train your spa employees to provide the best customer service for your customers. If you do one thing in your business, begin to talk and listen to your customers; this will be the key to making you a successful spa business and one that will make you stand apart from the rest.

There are many spa businesses today, and people are bombarding with marketing ads everywhere from what treatment is best to the newest and latest skin care line.

Therefore, it is up to you to learn from your customers and provide them with an exceptional experience at your spa. This will guaranteed their return. One thing to keep in mind is that clients aren’t always going to be right and what they may have to say will not always be in the best interest of your business. It is important for you to be open to listening to what they have to say and learn from your customers. In the end you make the final call and decisions. Just be open to different possibility. I have seen this happen many times where there is a vision for a spa or an idea for a certain way a spa owner wants things to move in. As the owner, being open to ideas and listening to their clients, the plan completely took a life of it’s own.

Here are some quick and simple strategies you can implement today to make your customers happy and keep them coming back to your spa!

1. Feedback Implement a system where you will receive regular feedback from your clients. You will never know what your clients are thinking unless you ask and if you don’t know what your clients are thinking you cannot make the appropriate changes in order to continue to make your business better. It’s humbling to ask for feedback.

2. Ask Spa Employees Ask your employees. Get them involved. The have first hand interaction with your clients. Ask them what they think your clients want to see or improved. Asking provides you with a wealth of information that is always very useful.

3. Keep Record If you don’t already start today to keep track of your customer feedback. This should include both negative and positive feedback. A great way to do this is have a binder where you can print off feedback emails or letters and store them here. Great way to go back to and also the key importance for keeping this feedback is that you can begin to see trends and immediately make changes.

4. Ask Customers When was the last time you asked your customers for feedback. Have you implemented something new in your spa? If so, have you asked your loyal customers for their thoughts, ideas and suggestions?

5. Grade Your Business Start doing this on a regular monthly basis. Incorporate your customers and employee feedback into this. If they don’t all agree than it’s a good idea to start digging. What is not satisfying to your customers and or employees and why?

6. DUH I recall one of my employees bringing this up at a meeting and I had an aha moment.

DUH stands for:

DELIVER Service with
UNDERSTANDING and
HEART.

This is pretty powerful stuff. If you’re not already doing this implement it and begin using it today.

Your customers are human and have feelings and ideas and thoughts like you and I. It is easy to forget about the clients who are loyal to your business, don’t fall into this trap. Spend 70% or more of your time catering to and continuing to build relationships with your most loyal customers. They are your bread and butter. They will be the ones that continue to talk about your spa and send potential new customers your way.

To learn more with examples on keeping your clients happy go to: http://start-a-spa-business.com

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