The last time you went to make a major purchase you probably had some idea of what you wanted. The internet provides us with loads of information on everything imaginable. So if you have the time to research everything then you really don’t need any sales assistance. I hope you don’t believe in that theory as it has disaster written all over it.

Time is so valuable to many of us that we still desire someone to explain the options and features so we can make a wise decision that fits our needs. The last thing on my list after a long day is to research a product on line.

Let’s use an example; Bill read on line about computers as he needed one for his business. He went to a local store and after ten minutes and no one waiting on him picked one off the shelf and went home. Initially he was happy with his purchase until he realized he still needed accessories to make it meet his needs and he wasn’t aware he needed virus protection.

Jill has the same situation but goes to a store that has a history of great customer service. The sales associate after introducing herself asked Jill if she could ask her a few questions so she could make a recommendation that would fit her needs. Jill purchased her computer, all in one printer, USB cord, paper and extra ink .The reason for virus protection was thoroughly explained and installed. Jill was fully operational in short order and had everything she needed to support her business.

Every customer has somewhat of a different situation and there are no one size fits all solutions. The only way to ensure your customer is getting what they need is to ask questions and understand their unique situation. Bill is probably angry at the business he shopped at and probably won’t return there in the future. Jill is thrilled and will shop at that business frequently and recommend it to her friends.

Listen to your associates and see how they handle their customers and their needs. If you haven’t trained them to ask questions and listen then they just might be using the cookie cutter system which is a no win situation for everyone concerned.

Ron Kirby is a world traveled educational and motivational speaker that has over 37 years of Leadership experiences in Corporate America and the Marine Corps. His passion is speaking on Leadership concerning Business Growth, Personal Development, Innovation, and Educational Experiences. Sergeant Major Kirby served 32 years in the United States Marine Corps deploying to over 40 countries and having the privilege of providing Leadership training in a myriad of cultures. He has provided extended Leadership training in Beirut, Lebanon and Bucharest, Romania. He developed and implemented Leadership programs for these countries that has provided them with tremendous value and success in developing their Leaders of the future. He was selected by The President of the United States and the Secretary of Defense to provide the extended (14 Months) training for Romania after his findings and solutions presented at the Pentagon.

Ron takes great pride in the fact he has contributed to the Leadership and promotion success for countless individuals during both his military and corporate career. Invite Ron to make your next event a smashing success! Contact him by phone at (843) 304-6111 or by email at RBKSR51@hotmail.com. Read more about his background at http://www.egSebastian.com/RonK.

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