Is it Worth Installing a DVD Rental Kiosk in your Store?

Small family businesses and big box stores alike are asking themselves if it is worth their while to install a DVD rental kiosk in their stores, with the answer being a resounding yes in many cases. The numbers bear this out too, since according to the Annual Report on the Home Entertainment Industry, movie rentals accounted for $8.4 billion in 2006 alone. DVD rentals made up 96% of that number!

Besides the income, there are many advantages to having a kiosk for DVD rentals over storefront space, including:

* Very little overhead
* No staffing required, eliminating overhead and hassles
* No overhead for thousands of square feet in store space, instead takes up about 5 square feet
* Open and available 24 hours a day in some locations

Furthermore, the bulk of revenue from rentals comes from new releases, so instead of stocking an entire store, the bulk of which is in older movies, you could stock a kiosk with new releases, enabling your company to attain 90% of the revenue of a full-sized store, without the disadvantages of the space, staffing, and overhead.

DVD Rental Kiosk: Convenience to Consumers

In the hustle and bustle of today’s world, consumers are looking for convenience too. They don’t want to wade through a wall or rack full of videos to find the movie they want to see tonight. Consumers want to be able to pick their movie quickly and easily; better still if they can pick it up while running another errand, rather than making a separate trip to the big box video store. Convenience has revolutionized banking, food, and other service industries; adding video rentals to the list is another logical step. Kiosks allow consumers to choose a video while on the run, without the hassles of traditional video outlets.

Other Successes in the DVD Rental Kiosk Market

In many places in Europe, kiosks have all but completely replaced traditional movie rental outlets. Now, North American is seeing the advantages to this method of renting videos: they are fun, easy, and convenient. Some kiosks allow the customer to peruse movie trailers while deciding while movie to rent, making the rental experience fun. With kiosks popping up in grocery stores, convenience stores, gas stations, office buildings, big box stores, and other venues and it is easy and convenient to rent your next DVD from a DVD rental kiosk.

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