I just ordered a new set of business cards through VistaPrint.

Before I designed the card, I perused a few books on designs and read a few articles on EzineArticles. In other words, I did a little bit of research, although it was just a business card.

Or is it?

When I looked at many of the designs, I was surprised not by what I saw, but by what I did not see.

I could not tell what the business was about just by looking at the cards, except when the business name hinted it or there was an instructive tagline.

What is the purpose of a business card?

For me, a card should do a bit more than provide the usual bland contact information. It should give someone an idea of what your business does.

Perhaps it’s the copywriter in me speaking, but there’s enough real estate on a business card for you to include a little marketing or advertising message that catches someone’s attention. Think about all that blank space on the back of your card. Why is it blank?

Many people already include marketing messages on their cards so the idea is not new. Here are some information you can include on your cards, on the back in particular:

· Your unique selling proposition (USP)

· Some benefits of using your service or product

· Offers, bonuses, and giveaways

· Guarantees and warranties

· Maps and directions to your store

These days, business advertising is constantly evolving. Your business card should evolve with it.

Gbenga Alaran is the Lead Copywriter for Aran Meta Copywriting, a web copywriting service for the Business-to-Business (B2B) market. Aran Meta Copywriting creates for business owners and corporate managers custom content and creative content that take full advantage of peculiar behavior of the web and increase visibility online.

To promote your product or service online to other businesses using persuasive writing and pervasive eMarketing visit Aran Meta Copywriting now.

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