This article is for people who want do publicity and have had no training. Lack of training causes the big mistakes when doing PR. Ever had a change for some free publicity and blew it because you were not ready? Now is the time to get ready. You do not get ready for publicity when you are asked for an interview. There are lots of people who push to get free publicity but then do not have any idea of what to talk about when they get the opportunity. Always have your agenda ready. Always have a message you are ready to convey about your business and yourself.

You should always have a way to tie into the current events. If you do not watch the news or read any online, you have to find a way to be current. People who are clueless about what the rest of the world is facing have nothing to offer the media. You can not be a resource and you will not be the person they think of first when they want to a quote for an article.

Creating good sound bites that can be used over and over it the secret of the best publicists. There are many ways to say the same thing. You have to find the way that is creative and interesting. You need to find sound bites that are easy to repeat. By being repeated, you will be remembered. Another big publicity mistake is hiring a publicist hen you have no idea of what they do. You need to know what to expect and what services they really offer. Good publicists usually cost upwards of $5,000 month. One month of services will not get you the publicity you need. If you have the budget for it, this is a great way to go. If this is your last $5,000 you should think of another strategy.

Publicity is usually gone after by those with no training or expertise. Just the smallest amount of training will help you tremendously. If you want to make the most of any publicity you get, then get the training to make it happen. No one is a natural talent.

Dr. Letitia S. Wright, D.C. is the host of the Wright Place TV Show, now in it’s 10th year on the cable television. The show has strategies and tips for business owners and can be seen online. For more PR training and tips, go to http://wrightplacetv.com/instant-radio-star/

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