Radio interviews are a great way to reach listeners with your messages. But many guests miss their opportunity to connect because they fail to follow these 3 critical rules.

1. It’s all about energy!

Speaking on the radio (or almost anywhere else for that matter) is all about energy. Your energy will translate to the listening audience as enthusiasm, excitement, commitment and/or belief in your topic.

Energy does not mean you have to be yelling or shooting. On the contrary, radio is a very personal medium. It’s like having a conversation on the telephone. But it does mean an intensity in the voice that projects, “this matters.”

One way to achieve this when interviewing over the phone is to stand up and walk around while talking.

2. Word pictures give the picture.

Use word pictures when discussing your topic. Involve the listeners’ minds with details that allow them to create movie scenes of your examples in their heads.

The challenge is to keep your examples short. That means as part of your preparation, you need to think them out and refine them. Writing them out (or recording and transcribing them) enables you to look at each word and see which can be eliminated. Radio is characterized by a crisp flow of thought, not rambling.

3. Use the host’s first name.

A radio interview is a conversation between two friends. So occasionally use your “friend’s” first name. This warms up the interaction and projects you as the interviewer’s friend, which in turn makes you a friend of the listener.

And now to keep you focused during your interview, I invite you to claim your Free Instant Access 400-year-old tool I’ve adapted to help you stay on message by visiting http://www.hamptongroup.com/LP/400yeartool.htm

From – Lou Hampton, The QuoteAbility(tm) Coach and Speak to Lead.com

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