A title can say a lot about your speech. And it can say a lot about you and your ability to speak on the selected subject. The title of your speech will be seized upon by your future audience. It might well be the only piece of information that they have about you before they actually hear you speaking. Their decision to listen might be made solely upon your title. It’s worth putting some time into its selection. There are 3 good reasons why your presentation title needs your attention.

1. So what’s in a title? It’s a promotional tool that helps you to build audience interest before you actually speak. Your title will convey enough information about your subject to whet the appetite of your audience to hear more. Stressing benefit and enlightenment — it’s a sound promotional device.

2. So what’s in a title? Your presentation title will also be used to introduce you to your audience. A conference organiser will reference your title when introducing you and noting your aptitude to speak on the subject. It’s a very useful means of introduction. Plus it’s a good device to demonstrate your subject aptitude.

3. So what’s in a title? It’s the easiest possible way to build up a good introduction to your presentation. When you want a powerful start to your speech your title will provide much of the clarity and vision you need. The first 90 seconds of your presentation are vital. When you need to make an impact with your audience. When you need to set the tone for the rest of your speech. Your title will give you all the hooks and links that you need to maximize this important stage.

So what’s in a title? Quite a lot really. It’s one of the most important tasks you have when planning your presentation. When you get it right your title acts as a promotional tool for your speech. It acts as a good introduction to you, the speaker. And it helps you to make a sound beginning to your presentation. It’s well worth the investment in time and effort to get all that right.

Andrew Ivey is the Principal Trainer at UK-based presentation training course provider Time to Market, http://www.timetomarket.co.uk. Time to Market provides presentation skills training courses at more than 40 training centres in the UK. You can get more information and presentation skills tips when you subscribe to their regular newsletter, “Telling it Straight” available in email and podcast.

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