The smartest strategy you can implement in your solo entrepreneurial business is one that helps you build a list of potential clients! Even before you have a website, or even a product to sell, an e-newsletter or an ezine, can do that for you, without costing you an arm and a leg!

Key Strategy: Build a list of potential clients using a well designed, quality e-newsletter or ezine.

Here are 10 reasons why a quality ezine is a smart online strategy for boosting your business:

#1 Build a list of pre-qualified people

The most important strategy for a flourishing business is developing a list of potential clients. Instead of marketing to thousands of people who are not remotely interested in your service, an ezine provides a way for you to connect with people who are interested in you and your service.

#2 Cultivate a connection

People buy from those they know, like and trust. An ezine provides a fantastic opportunity for prospective clients to get to know, like and trust you, without taking any risks. Use your ezine to give people an opportunity to get to know the person behind the business.

#3 Raise your profile as an expert in your field

It’s a well known fact that experts or specialists draw higher income than generalists. Much like a blog, an ezine raises your profile as an expert in your field. By giving great advice, tips or training on your topics, people will see your expertise in action.

#4 Establish and promote your personal brand

As a solo entrepreneur, you are your business and your personal brand can promote your current and future ventures. An ezine is a great place for you to establish and promote your personal brand.

#5 Enjoy an exceptionally inexpensive method of marketing

With tough economic times, they say it is smart to boost your marketing budget when others are cutting down. However, an ezine hardly costs you anything because delivery costs are minimal. This means you don’t even have to stretch your budget to make it happen!

#6 Give your fans an easy way to refer others to you

Having others spread the word about you is a wonderful and powerful marketing strategy. It is important to make it as easy as possible for people to do that. It can be as simple as forwarding an email. Also, by creating top notch content, you make it something people will want to pass on to their friends.

#7 Cover many marketing essentials in one foul swoop

An ezine meets many standard marketing requirements, including follow-up and keeping you front of mind with your potential clients and promoters. It also gives you a natural place to make special announcements of new products, services and special offers.

#8 Reach more people in less time, without incremental costs

It’s a great way to assist many people at once, even those who can’t afford your products or services at the time. What a great way to give back to society – helping others without charging them and without any additional cost to you!

#9 Start one even before you have a website

I prefer to launch online businesses with both an ezine and a website in place, but you can start your ezine long before your website is up and running! You can manually add people to your list or invite them over email. As another interim measure you can set up a landing page. This is a one page website describing the benefits of your ezine and a means of signing up for it.

#10 Leverage your time and expertise

An ezine does take some time to prepare. However, you do the work once and can re-use it over and over again. If you design it well, you can re-purpose the content for multiple marketing strategies and even use it to create products!

Would you like to boost your income with a business designed around your strengths and passions? Are you looking for economical ways to grow or market your solo-entrepreneurial, home or service based business?

Whether you’re just starting out or already in business, in under 5 minutes, this FREE Business Assessment Tool will give you valuable strategies to help your ideas succeed!

Get your copy at http://www.candicebowles.com. Once you have the tool you can run as many business concepts through it as you like – so you’ll always have a way to weigh those new ideas!

Candice Bowles is passionate about helping solo entrepreneurs design great businesses so they can earn income doing what they love. Utilizing her clients’ strengths, Candice helps them structure and quickly build dynamic businesses, with an online marketing focus.way to weigh those new ideas!

© 2009 Candice Bowles Consulting.

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