If you are a solo professional working out of your home office as a consultant, or a coach or an expert in your field, you will no doubt experience the challenge of working with long-distance clients. Sometimes these customers will be a different time zones, and sometimes they will get the wrong impression of who you are, what you are about, and therefore make false assumptions which makes communication, and working together rather awkward.

It therefore makes sense to post your picture on your website, and to tell your clients something about you, like where you are from, and your experiences in the business field, and perhaps even some of your hobbies. This is because humans like to categorize everything they see, including all the people they meet even if they only have met you on the Internet or talked to you on the phone.

If you allow your long-distance clientele to get the wrong idea of who you are, it will cause complications when you finally meet. Now, some Solo professionals never get a chance to meet all their long-distance clients, of course, if you end up making a lot of money with a certain company or person within that company you are eventually going to want to meet them.

Alleviating all these false assumptions ahead of time makes a lot of sense. Nothing can be more of a turnoff than for your client to learn that you’re not what they expected. I hope you will please consider the importance of this in your Solo professional activities when you are working with clients that are on different time zones or hundreds of miles away. Think on this.

Lance Winslow is a retired franchisor – Lance Winslow’s Bio. Lance Winslow is formerly the CEO of WashGuys family of franchises for instance one of Lance Winslow’s favorite companies on the team; http://www.windowwashguys.com/links.shtml.

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