If you’re conducting an audio interview with an expert, it’s quite possible that the interview could go for a long time.

Most of my interviews tend to be about an hour in length. I have conducted some though that are two, three or even six hours in length.

Now I could leave these interviews as they are. But I actually think that I would be decreasing the value of the product that way. The reason is that one audio file of say, three hours, has a perceived value. But it has more value if I break it down into six 30 minute sessions.

The files are quicker and easier to download when they are broken down this way.

And it suits my clients need I think a little better.

It’s not unusual for some of my clients to download one part of an interview one day.

And then come back again later to download the rest.

Another reason I tend not to make my files too long is in case I want to convert the format.

When creating products, I sometimes convert digital MP3 files into an audio CD Rom.

Unlike the MP3s, the capacity on those CDs is 70 minutes.

In other words, if I have an interview that goes for 71 minutes, I’d have to use another CD…

Which doesn’t make sense.

I mean when pay more money in duplicating and printing, when through some simple planning, you can avoid doing so?

So, break those interviews into parts.

The people listening to them will appreciate the shorter format…

And so too will your hip pocket.

Michael Senoff is a sought-after Internet marketer, interviewer and business coach with more than 50,000 students on four continents. For a limited time he is giving away free over 120 hours of in-depth audio interviews with some of the richest and most successful marketers, copywriters and business experts in the world at his famous website http://hardtofindseminars.com

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