Choosing a sequential automatic responder can be a make or break decision for your website. Capturing email addresses is crucial to being able to communicate regularly. It is thought that on average a person may need to be exposed to a product or service up to seven times before they make a purchase.

So what should you look for when choosing a sequential automatic responder if you want people to join your list?

If you want people to join your email list then it must be easy for them to do so, they must be able to know how to do it and also how to unsubscribe. Finally they must be confident that they will not receive spam.

To make it easy for a person to sign up they should simply have to enter their name and email address on the webpage and hit submit. I strongly recommend you choose a sequential automatic responder that requires double opt-in (meaning that a person then has to click a link in an email to confirm their subscription).

This gives the person confidence that this is a genuine service and it also protects you as you have proof that they did sign up should they ever make a spam complaint.

The opt-in email also give the person a chance to see how easily they can unsubscribe from your sequential automatic responder simply by clicking a link and again this should give them confidence that your service is genuine and they are more likely to sign up.

In terms of the functionality that you need as a user you can read all about this on my blog at

http://www.paulsblogspot.com/affordableemailmarketing.html

There are a couple of major services but for some reason (despite the services being very similar) the one that is chosen by most of the top internet marketers is Aweber.

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