When it comes to using banners to get website traffic a lot of people think that it does not work anymore. I want to show you in this article why it works and why it can work for you.

Secret #1:

You need to forget about the big dot com bubble that happened. Most people associate banner advertising with the bubble of the late 90’s and early 2000’s. Sure a lot of sites used banner ads at that time and went broke, but a lot of sites still use banner ads and make a lot of money.

People often talk about “banner blindness” and think that most people don’t even notice the banners anymore and won’t click on them. That is just no true. If you have a compelling offer in your banner ad – people will click it and come to your site.

Secret #2:

Banner ads still work because of the fact that “text advertising” is one of the hottest trends in marketing right now. There are hundreds of sites that are brokering ads and site owners. This is banner advertising but they are just using the term “text advertising.” So instead of a banner with graphics, you are using a 3 line text.

The reason it works is because people have figured out that graphics on banners don’t help to get people to click. So site owners have started taking out the graphics and just use the text. Banner advertising works and can work for you if you spend time on it in your market.

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