Website traffic measurements can be deceiving. If you allow someone else to do them for you then you could end up looking at the total number of visitors and thinking that you are doing well. This is particularly true of SEO companies who need to present inflated numbers to justify their fees.

PPC website traffic measurements come with a similar pitfall. You can get thousands of visitors from a PPC campaign but it’s not the volume, it’s the quality of those visits and the conversions they create that need to be measured.

The Number Of Visitors You Need Before You Make Money

Measuring website traffic needs to be done as a ratio, not a volume number. How many visitors do you need before you get a conversion? If you’re not selling anything there’s no point in spending all that money on pay per click or search engine optimization.

Before you can give a final measurement of web traffic you need three numbers: the number of visitors you got, the number of sales or conversions you had from those visitors, and the amount of money you spent to get them.

Take the number of visitors and divide it into the number of sales you made. This will give you your conversion percentage, the percentage of your visitors who actually bought something.

Figure out how much you make per sale and multiply that number by the number of sales you made. Subtract the expense of your SEO or PPC campaign from that number.

The answer is the only number that matters. Did you make or money or did you, like most businesses who use SEO services or PPC campaigns, lose money.

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