What is the purpose of search engine optimization? Experts will tell you that the main goal is to get you to the top of Page One in the search rankings. Does that bring you more web traffic?

A consistent presence at the top of Page One will bring you more traffic but staying there is difficult and expensive, especially if you are in a saturated market with a lot of competition. Your SEO company may know a lot of tricks to keep you there but they’ll charge you for every one of them.

How much web traffic can you get from a good search engine ranking? If you have that ranking for keywords that are relevant to your website, you’ll get quite a bit. It’s not the volume that’s the problem with SEO, it’s the quality of the web traffic.

Measuring Quality of Traffic That Will Make You Money

The quality of website traffic is measured by a statistic called conversion rate. The conversion rate tells you how many of those visitors are making a purchase when they are there. SEO is notorious for getting you a lot of “window shoppers” who don’t actually make you any money.

In order to determine whether or not that Page One ranking is working for you, you need to count the number of new visitors and then compare it to the number of new sales. Then, and this is the part everyone misses, you need to subtract the money you spent on SEO to get them.

That’s where you’ll find out that Page One search ranking isn’t worth all the time, money and effort you’re putting into getting it.

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