When we get to the core of business, I think we all agree that publicity is priceless, and advertising it the very soul of any commercial activity. Thus, as far as it concerns online businesses, the question “Is free press releases submission helpful to your business or should I point to paid submissions?” covers a great significance.

Let us begin by reviewing what a media release is. By definition a media release is simply a statement written by a company for distribution to the media. The intent of a media release is to give journalists useful, interesting and newsworthy information. The purpose of press release distribution is for you to get media coverage, which will turn in web traffic to your site and networking connections for your business.

So far, no big difference between free or paid press release distribution, as long as your media release fills the above given intent.

If we consider paid submissions, they allow you to get a very large coverage and they are guaranteed to be the best as for search engine exposure. Their cost is about 200 and 300 dollars. It may seem a lot of money, but the return you can get, if you structure your release the right way, is certainly worth it. The best part of is that you submit your release once and they take care of its distribution everywhere.

On the other hand, free press release submissions cost nothing. The coverage you get is not the same as paid submissions, I cannot hide this to you. Thus the benefits you can have in return for a free submission are certainly lower, but you can tweak on this by submitting your release to more than one site. As for my own experience, 5 to 10 free press release submission sites will do the work. This way, your release will be sent anyway all over the globe.

If you choose the free submission, maybe you should keep a keener eye on the search engine optimization features of the text of your release: be careful to do a good job on your keywords choice and keyword density and you will get very good results in term of incoming traffic.

In the end, when it comes to choosing between free and paid press release submission:
1) If you have a sufficient advertising budget, go for the paid one without even thinking about it.
2) If you don’t have it, stick with the free one and you will soon make up your budget.
3) One way or the other, make your choice and get out your press release because there are plenty of journalists waiting for it!

If you are interested in more press release submission tips, you can find them on Blog Auto poster’s Press Release page.

Giovanni Farotto
blogautoposter@free.fr
http://blogautoposter.free.fr/blog/
4 Allée de l’Oxer
69140 Rillieux La Pape
France

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